Our client, Changing the Face of Beauty, works toward equal representation of people with disabilities in advertising and media worldwide. It’s a mission we’re proud to be behind, and we’re grateful for every opportunity we have to work together, especially when these opportunities involve heartwarming stories with our friends.
We partnered with Changing the Face of Beauty on their latest Couch Series, featuring singer/songwriter Cassie Beer and her son Avram, who was born with 13 different malformations in his brain. Cassie advocates for the impact of inclusion in media, and shares with us her song, “Dandy Walker,” about her experience raising Avram.
For this series, we created a full-length video, a shorter cut for social media, and a vertical version for Instagram stories.
The vertical version of this video included front and end cards, and the interview was cut down to thirty seconds/split into two 0:15 second videos to fit within Instagram’s story guidelines.
