If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and our hearts. To make an experience memorable—or sticky—is to curate it, from beginning to end. In the book Made to Stick, Chip and Dan Heath say “The most basic way to get someone’s attention is this: break a pattern.” So, ask yourself: [...]
Read More
When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it would call home. The campaign juxtaposed competitive swimming phrases with the ways the Olympic pool’s relocation to Fort Wayne will benefit every community member. Messaging supported strategic goals of economic development, watersafety and strengthening the swimming community. Our work included a marketing strategy and plan, campaign concept and development, case [...]
Read More
Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I'm not actually much for scary, scary movies, however, we were always Peanuts fans as kids.” — Michelle Love, account manager / operations The Addams Family "The music is amazing. I also love how they are totally unaware of how odd they are. 'Are they made with real girl scouts.' is also quoted often in our home." — Olivia Fabian, producer [...]
Read More
Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events. The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life [...]
Read More
