Innovation at Play

With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power's efforts affect every family in our communities—even the youngest members! I&M provides customers with consistent, reliable service through innovation, technology and a dedicated team, giving families peace of mind that allows them to focus on what matters—including playtime! In this recent spot produced by OLG, we recreated a small midwestern city through which a child navigates her favorite toy—a recognizable I&M utility truck—through the cardboard streets. As the spot concludes, we convey how I&M’s workers [...] Read More

Designed for Discovery

In the heart of every child is an innate curiosity, and a playful sense of mischief and wonder. And kids become their best selves, by being their authentic selves—an opportunity presented to them through the expression of their personal styles. These tenets are the foundation for Finding Foxtale, a friendship-driven clothing company that offers enriching, curated shopping experiences. By combining two formative experiences of self-discovery—the everyday activity of getting dressed, and the beloved tradition of storytelling—children can envision themselves anew, and help others to do the same. Finding Foxtale, operating under [...] Read More

On Top of Midwest Weather

With changing seasons comes the possibility of severe weather. At Indiana Michigan Power, predicting, preparing for and preventing potential outages is an ongoing job. Knowing customers count on them for reliable service, I&M wanted to make a concentrated effort to communicate with the public about safety during storms in every season, and in real-time. As part of I&M social, radio, email and digital communications, OLG helped craft assets and language that they can use when adverse weather forecasts pop up. Our media plan is triggered by storm forecasts, so timely information can be [...] Read More

Working Toward Equality

One Lucky Guitar had the incredible opportunity to partner with the Women’s Fund of Greater Fort Wayne to create the first Allen County Women in the Workplace Report, which paints a picture of what it’s like to be a woman in our local workforce. The Women’s Fund surveyed local employers to understand the landscape of women in leadership, compensation of women, benefits and policies available to women in the workforce and equitable hiring practices. We worked closely with the Women’s Fund to present the findings compellingly and effectively. The 16-page report utilizes insightful [...] Read More