Brand Soul: A Webinar

How do you position yourself as a statewide leader in arts and cultural development? In this engaging, enlightening and interactive 60-minute webinar, One Lucky Guitar will share the principles and best practices of place branding, supported by case studies and introductory exercises to begin the process of developing your community’s ownable, unique brand. OLG presents this webinar in partnership with the Indiana Arts Commission, an agency of the Indiana state government whose mission is to positively impact the cultural, economic and educational climate of Indiana by providing responsible leadership for [...] Read More

No Luck, All Work

For the January 2021 issue, Fort Wayne magazine approached One Lucky Guitar to contribute to a special, themed section of the magazine looking at the decade ahead in our community—the principles we’re building on, the trends we can leverage, the gaps we need to fill. In pondering “As a city, where do we want to be in ten years, and why?,” editors asked, “Hey, OLG, how might we instill a spirit of 24/7/365 creativity in our city? How do you folks do it?” We’re honored they thought of us. OLG [...] Read More

Building Vibrancy

One Lucky Guitar's work in placemaking and community wellbeing are among our favorite and most rewarding engagements. In this case, it’s Van Wert Forward—a multi-phase development project in Northwest Ohio led by the talented team at Van Wert County Foundation and their steering committee. The initiative's goal is to build vibrancy in downtown Van Wert by preserving and enhancing buildings in a way that reimagines them in retail, residential and dining scenarios. OLG was brought in for brand consultation, including our Soul Sessions process that led to developing this new [...] Read More

The Soundtrack of Our Lives

The first song on the first day was “Badlands” by Bruce Springsteen. It was November 2000, just about twenty years ago, in one-half of one-half of a duplex on Columbia Avenue. Windows open, cold air blowing through my kitchen office, I turned it up so loud the whole zip code could sing along. Something about that song—the way it captures the duality of life, the duality of the journey. It’s so angry, but so uplifting. So indignant, but so driven. It sounds like a coming-of-age, like a revolution, like a [...] Read More