At One Lucky Guitar, we communicate Brand Soul. And when it comes to the Brand Promise, we bring it to life through the Brand Platform.
We Communicate
Brand Soul


One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
Our Expertise
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
- We help brand the greatest aspects of the communities people call home.
- We work with companies whose products enhance their customers’ lives.
- We partner with organizations that exist for the betterment of their communities.
- We position and differentiate companies’ expertise in competitive marketplaces.

Our Work
HAVE A PROJECT?
Let’s get to know each other, and see if we’re the right fit!

ON OUR BLOG
- Read more
- Read more
What fuels your work and keeps you going? What tools—either software or hardware—do you depend on to get the job done? At One Lucky Guitar, our favorite “tools” take all forms. From trusted office supplies to essential software programs to the perfect soundtrack, these are the obvious—and sometimes unexpected—items that help our team perform at their best and power through the workday.
- Read more
We teamed up with Benchmark Human Services to help the organization celebrate 65 years of stories! As they prepared for this milestone, they knew they wanted to launch a public-facing campaign, but more importantly, they aimed to engage their team throughout the entire year.
- Read more
A year of celebrating 25 years comes to a close. We launched new work, shared meaningful moments with clients and partners, and reflected on the principles that still guide One Lucky Guitar today.







