As part of the organization’s 40th anniversary, the Putnam County Community Foundation (PCCF) partnered with OLG to refresh its brand identity, reflecting the organization’s continued commitment to enriching quality of life and strengthening Putnam County for generations to come.

Through One Lucky Guitar’s Soul Sessions Workshops, this brand was unearthed and articulated through the input of Brand Champions—individuals that represent a variety of different constituencies that are important to the organization. Through their input, OLG crafted the Brand Platform, Look Forward. Give Back., the Manifesto and the Brand Persona to support the verbal identity.

We also developed their new visual identity, including a logo and color palette. The new logo took cues from the iconic Putnam County courthouse pillars.

As PCCF moves into the next 40 years of community leadership and beyond, these tools will help the organization authentically communicate its impact. We’re grateful for their trust and partnership!

Photo of Putnam County Community Foundation staff posing in front of a branded backdrop.

Mockup showing Putnam County Community Foundation's website on an iPhone screen.

BRAND MANIFESTO

Putnam County residents are humble, hardworking, and honest. It’s an undeniable truth that shapes our community—we have big dreams for the future, and we’re committed to bringing them to life, together.

The Putnam County Community Foundation supports those aspirations by creating opportunities for our community members to generously contribute their time, talent, and treasure.

Connecting individuals with the causes they care about.
Convening stakeholders to identify our most pressing needs.
Collaborating to develop solutions that strengthen our community.

We believe that anyone—and everyone—can turn their passions into action and create a positive impact. We have our sights set on success, and the most direct path to achieve it is through our donors’ generosity, our partners’ collaboration, and our community members’ engagement.

In Putnam County, we look forward to all that’s ahead, and we get there by giving back to the place we call home.

Look Forward. Give Back.

About One Lucky Guitar

One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.

We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.

Click here to learn more about OLG and our services.