Focused on Saving

Indiana Michigan Power is always trying to help customers find smart ways to save energy. To raise awareness among residential and business customers for its [email protected] resource hub, we partnered with I&M to create a fun, integrated TV, digital, print and social media campaign that celebrates the most fervent energy savers—and inspires the rest of us to follow their lead. Read More

Our Favorite Albums of 2022

As 2022 comes to a close, we reflect on our favorite albums of the year. Big Thief, Dragon New Warm Mountain I Believe in You On my Substack, I have an essay in draft mode that is entitled Is Big Thief the Best Band in North America or Is It Destroyer? (Actually It’s Lambchop.) The essay isn’t finished yet, but its title tidily sums up my three favorite albums of the year. This Big Thief double-record is an endlessly big, brilliant, open-hearted, shambolic mess of genius and vulnerability. I love [...] Read More

Welcome to Soul Sessions

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions. Soul Sessions Brand Workshops are One Lucky Guitar’s signature service. In a Soul Session, branding doesn’t happen to an organization. It happens with it. We convene stakeholders from all across an organization (our Brand Champions) to gain a deeper understanding of who the organization is, and what it stands for—in the good times, and the bad. We believe that internal clarity creates external understanding. So, together, [...] Read More

The BCV Method

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems, combined with their client-first focus, makes their process a true differentiator. OLG partnered with the BCV leadership team to uncover the unique qualities that their clients and vendors value most. From this in depth discovery, we crafted a name—The BCV Method—and identity for the process. We also illustrated each of the four steps in the process to pair with talking points—branding the process uniquely to BCV. [...] Read More