Continuing Timeless Fun!

Back in 2019, One Lucky Guitar crafted the brand platform Timeless Fun! for the Allen County Fair. It’s served the fair well, and as any brand platform should, it still captures the true essence of the fair experience in 2022. But with improvements to the Allen County Fairgrounds and event changes, it was time to refresh the creative execution for the Allen County Fair advertising campaign. One Lucky Guitar partnered with the board of the Allen County Fairgrounds (which includes OLG account manager, Michelle Love) to concept TV, radio, digital [...] Read More

In Your Corner.

Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution. Cornerstone and One Lucky Guitar partnered to evolve the [...] Read More

Engaging the Agbiosciences

AgriNovus Indiana is an organization that fuels growth in Indiana’s agbioscience economy through a focus on entrepreneurship, business growth and talent development. One way they build a talent pipeline to meet the needs of employers is through their Field Atlas initiative. Field Atlas is an online platform that invites students to discover innovation-driven careers in the agbiosciences. With tremendous opportunities in this field begging the attention of students, universities, employers and stakeholders, One Lucky Guitar partnered with AgriNovus to elevate awareness of Field Atlas through a booth display, overview brochure, [...] Read More

Let’s Rise!

The Community Foundation of Greater Fort Wayne has been serving our community for 100  years. And as they approached this milestone, One Lucky Guitar collaborated with the Foundation to create the brand platform—Let’s Rise!—and update the visual identity to reflect their momentum, and carry the organization into the next 100 years. The Foundation launched their new branding and a new Vision Plan at a press conference event in January 2022. We’re honored to partner with the Community Foundation, and can’t wait to see how they continue to create a stronger [...] Read More