Brand Soul: The Place-Branding Webinar

As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state's Office of Community and Rural Affairs to present Brand Soul: The Role of Brand in Arts & Cultural Placemaking. Well over 300 community leaders, artists and marketers registered for the webinar, which took place on March 25th. The big question we were out to answer was—How do you position yourself as a statewide leader in arts and cultural development? In this engaging, enlightening and interactive 60-minute webinar, we shared the principles and best practices of place branding, supported by case studies [...] Read More

NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand. The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar [...] Read More

Find Inspiration

2021 is a big year for the Fort Wayne Museum of Art. Not only did the always-inspiring organization reveal new branding—alongside a shiny new website—but it's also celebrating its 100th birthday! We began our partnership with FWMoA in January of 2020 when they came to us for a more robust website, capable of handling the ins-and-outs of exhibitions, events, programming and gallery collections. On top of that, the Museum was ready for a new logo and branding that would help it stay relevant for years to come. We were thrilled [...] Read More

It’s Gonna Get Harder, Before It Gets Easier

Close your eyes. Warmth. Wonder. Optimism. They’re intrinsic to our wellbeing. To our ability to see—and feel—the light in dark times. They fuel whispers of hope; add luster to our worn boots that make moving forward, possible. Open your eyes. Do you see it?—the marigold. The marigold symbolizes hope, which is something we’ve all desperately needed over the last year, as the coronavirus pandemic stripped our lives of these sought-after, intimate moments. At least, we thought it did, at first. For many of us, these moments define our experience. The [...] Read More