The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Worth a Listen

    Looking for a podcast recommendation? Check out our team’s recommendations to broaden your perspective, and learn something new along the way!

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  • A New Fur-Ever Home

    Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events. The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life through radio, outdoor, direct mail, website, digital ads and more!

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  • Vignettes: A Piece of Advice

    Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience.

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  • Angie’s Favorite Illustrations

    I joined OLG in 2022, and have been designing and illustrating for OLG and our clients, including Foellinger Foundation, Women’s Fund of Greater Fort Wayne and more. Here are a few of my favorites!

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  • Our Favorite Holiday Traditions

    The holidays are a time for traditions! From Thanksgiving to New Year's, the end of the year is full of activities that we remember dearly, year after year.

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  • Our Favorite NEI Events

    Northeast Indiana is full of events all year round! For this Dial post, we've rounded up our favorite annual events. Put ‘em on your calendar now, so you don’t forget all of the fun to be had in the coming year.

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  • Inspiring Shots

    OLG’s clients have trusted us to make unique, emotional and inspiring videos that help tell their brand stories. Check out these recent shots that have made our clients stand out!

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  • Where The Water and Eats Meet

    Nice weather is here again—yay! That means dusting off your kayaking skills, and enjoying outdoor dining with friends and family. One place that embraces both of those things is Steady Eddy’s Station in Leo, Indiana. Last year, our friends at Fort Wayne Outfitters saw the need for another established paddle-renting location along the St. Joseph River—one that would also serve as dedicated restaurant with a fresh menu and local brews.

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  • Jake’s Favorite Illustrations

    In the over 15 years that I’ve called One Lucky Guitar home, I’ve illustrated some fun and important content for our clients and friends—and myself. This post covers just a portion of the visuals hidden in folders around here. Enjoy! (And if you haven't yet, check out a similar post, from my coworker, Jon.)

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  • On Curiosity: OLG Book Recommendations

    At One Lucky Guitar, we approach each project prepared to explore, and ready to dream. Our curiosity fuels us as we seek inspiration, and comes to life in the creativity we bring to each facet of our work.

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