We Are
One Lucky Guitar
At One Lucky Guitar, we communicate brand soul. We are a team of specialists—bringing diverse and robust experience to an incredible client roster. We are honored to be trusted by our clients as they strive to reach their goals, and we don’t take it for granted—we arrive every day to deliver everything we’re capable of, on every project, every time.
We work with people we trust. We work for people we respect. We do work we can believe in.
Our Values
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camaraderie
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empathy
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fun
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grit
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imagination
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resourcefulness
Capabilities
Brand is the sum total of every experience and every interaction someone has with you. That’s where our work happens—in the myriad places brand comes to life.
Our services include brand development and strategic consulting, advertising campaigns (including traditional, non-traditional and digital channels), events / experiential and more. Our signature services include our Soul Sessions Workshops and Process Branding.
Our
Expertise
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Communities & PlacesIt’s the inimitable spirit and personality of a place.
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Consumer ProductsGo from “I’ve never heard of it” to “I can’t live without it!”
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Nonprofit & PhilanthropicOur enduring commitment? Your mission is our purpose.
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Professional ServicesThe sharpest positioning. The stickiest messaging.
Team
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JONATHAN BARKER
SENIOR ART DIRECTOR
Originally from Griffith, Australia, Jonathan is an art director whose extensive experience in print and digital design, typography and illustration brings thoughtful, creative ideas and diverse design to our clients.
Favorite Podcast: The Erik Anders Lang Show: Golf – Travel – Comedy
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ERIN BLAIR
ACCOUNT MANAGER
Erin approaches account supervision with passion and commitment, helping our clients solve complex challenges and effectively—and inspirationally!—share their stories with diverse, targeted audiences.
Personal Motto: “Where you invest your love, you invest your life.”
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EMILY CARTER
WRITER
Emily brings brands to life through her meticulous approach to copywriting, editing and proofreading. Emily’s passion for culture is reflected in her uniquely global perspective—she’s visited 21 countries (and counting!).
Fun Fact: Emily learned to read and write in French before English.
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JOHN JEHL
ART DIRECTOR
John designs out of a place of curiosity, delivering visual identities and systems that are both practical and creative. With a special focus on digital applications, John helps our clients shine—on paper and on screen.
Favorite Vacation Destination: Anywhere there are National Parks
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MATT KELLEY, CFRM
PRINCIPAL
Matt founded One Lucky Guitar in late 2000, after buying a guitar from a musical hero. Matt leads our brand consulting efforts—Soul Sessions. A dad x3, he plays and writes songs in The Legendary Trainhoppers.
Fun Fact: Matt has a part-time job at the YMCA of Greater Fort Wayne, where he leads “Burpees ‘n’ Beats” bootcamp classes.
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JASMINE LOBACZ
BRAND STRATEGIST
Jasmine makes a significant, positive impact on our clients and our community through her responsible stewardship of brands, ensuring they are on-message and on-strategy at every touchpoint.
Favorite Book: The Ocean at the End of the Lane by Neil Gaiman
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MICHELLE LOVE
OPERATIONS / ACCOUNT MANAGER, PARTNER
Michelle manages many of OLG’s client relationships, and is a responsible steward of our operations. A proud Notre Dame alumna, Michelle has been with OLG since 2010. She’s an active community member, serving on the Allen County Fairground board of directors.
Personal Motto: “Spread Love”
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BRIDGET MALINOWSKI
ACCOUNT MANAGER
Bridget serves our clients with a purpose-driven, mission-first approach that eliminates surprises and leads to home runs hit, mountains climbed and goals met. Count on Bridget to steward your relationship responsibly, and enthusiastically.
Personal Motto: “Choose Joy"
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JAKE SAUER
SENIOR ART DIRECTOR
Jake is a long-time OLG’er who excels in designing for the “bigger picture”—a passionate and hard-working thinker intent on helping our clients succeed. Find Jake where the amps are loud, and the four-counts are fast.
Favorite Podcast: Conan O'Brien Needs a Friend
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ZOE WEAVER, PMP
CREATIVE PROJECT MANAGER / PRODUCER
Zoe’s at the hub of ALL activity at One Lucky Guitar—ensuring our work is on-time, on-budget and on-brand. Zoe is a proud graduate of IU and has a Bachelor of Science degree in Arts Management, along with Business, Marketing and Music minors.
Favorite Vacation Destination: London, or Mexico
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A MIGHTY TEAM
History
Matt Kelley always thought, if he ever had an agency, he would want its name to sound less like an accounting firm, and more like a band. So in 1999, Matt bought a 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. As it turns out, that guitar had some kind of magical dust on it, and shortly after, good things started happening in Matt’s life—including leaving his job, and starting his own business. And so it was named One Lucky Guitar, Inc.
We got our start doing album artwork for some of the industry’s most-respected artists, from a one-bedroom apartment in the 46805. Since then, we’ve relocated to an office on the near-southeast entrance of downtown Fort Wayne and our team has continued to grow.
Is the guitar really lucky? Well, let’s be serious: we work hard, and we’re fair. That’s the luck.
One Lucky Guitar was also home to The B-Side at One Lucky Guitar, an intimate venue within our downtown agency. We hosted hundreds of shows—from singer-songwriter to punk rock, from stand-up comedy to modern dance. The B-Side sunset after the coronavirus pandemic.
LET’S GET TO WORK.
