Lead with Love

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG. Fast forward to 2021, a decade later, One Lucky Guitar was once again fortunate enough to be selected by a new leadership team and board to guide the organization through a rename and rebrand. This initiative was to help the staff better communicate their vision and services to an expanded network across Northeast Indiana. Through the Soul Sessions process, Stillwater Hospice emerged, and [...] Read More

No Matter What

The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local, up-to-date resources quickly, efficiently and discreetly. One Lucky Guitar partnered with the Women’s Fund to create the campaign platform—No Matter What—because no matter what, survivors are worthy of community support. This campaign's initial phase of support was brought to life through a microsite, guiding sexual violence survivors to local resources available to help, along with basic education of what constitutes sexual violence. We also created QR [...] Read More

OLG’s Favorite Halloween Costumes

Looking for ideas for your 2022 halloween costume? Check out our team's favorites! Cheshire Cat I like an easy-to-pull-together costume, which usually consists of things already in my closet and some makeup. The cheshire cat is one of my favorites! — Jasmine Christmas Tree My favorite is when I decided to skip over Halloween and go straight to Christmas! 🎄 > 🎃 — Zoe French Fry This french fry costume was super fun to make and pay respect to a perfect food. — Olivia The Fried Egg My son Arlo [...] Read More

Continuing Timeless Fun!

Back in 2019, One Lucky Guitar crafted the brand platform Timeless Fun! for the Allen County Fair. It’s served the fair well, and as any brand platform should, it still captures the true essence of the fair experience in 2022. But with improvements to the Allen County Fairgrounds and event changes, it was time to refresh the creative execution for the Allen County Fair advertising campaign. One Lucky Guitar partnered with the board of the Allen County Fairgrounds (which includes OLG account manager, Michelle Love) to concept TV, radio, digital [...] Read More