The Dial

Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I’m not actually much for scary, scary movies, however, [...]

Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events. The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life through radio, outdoor, direct mail, website, digital ads and more!

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience.

YEP—Youth Empowered Philanthropy— is a program ran by the Community Foundation of Greater Fort Wayne that teaches high schoolers in Allen County about the world of charitable giving. Each year, a select group of students in grades 10-12 meet—not only learn about nonprofit work—but to make real decisions, with real money, to create an impact in the community.

Alive Community Outreach (ACO) is most known for its Peacemaker Academy, but it sought to raise awareness for its overarching mission: to cultivate a community of nonviolence through relationships and education. To do so, they engaged OLG to develop a compelling donor case statement to help them tell their story and raise funds. A growing organization, this piece needed to demonstrate its history and expertise, while also casting a vision for the future.

The way you actually deliver your service is far more important than the way you say you will. And when you’re able to articulate and communicate the ways you’re authentically distinct—how you stand out in a competitive marketplace—well, that’s when you win work.

The Steuben County Community Foundation sought to overcome a challenge that many philanthropic organizations face: educating the community on not only what they do, but also what a community foundation is. OLG partnered with the organization to create marketing materials—including a flagship brochure and event display setup—that simply and succinctly explain their function, while also inspiring community pride and inviting them to celebrate Steuben County by getting involved with the Foundation. These materials established a baseline for the Foundation to talk about who they are, paired with a vibrant and colorful visual approach to reflect their aspirations for the future.

The Steuben County Community Foundation sought to overcome a challenge that many philanthropic organizations face: educating the community on not only what they do, but also what a community foundation is. OLG partnered with the organization to create marketing materials—including a flagship brochure and event display setup—that simply and succinctly explain their function, while also inspiring community pride and inviting them to celebrate Steuben County by getting involved with the Foundation. These materials established a baseline for the Foundation to talk about who they are, paired with a vibrant and colorful visual approach to reflect their aspirations for the future.

From annual reports, to community studies, to action plans, presenting data that supports your mission, positioning or business case—your why—can be a powerful tool for appealing to your constituents.

The nonprofit and philanthropic sectors are unique: in fiscal structure, legal requirements, governing bylaws, volunteer and staffing needs, and beyond.