Welcome, Penny Drip!

Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip! Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas. One Lucky Guitar worked closely with the Be Better team to develop a visual identity that reflected this unique, creative experience coming to Downtown Fort Wayne. The energy in the office around [...] Read More

Our Favorite Summer Things To Do

It’s finally that time of year—we’re all migrating out of hibernation and into the sunshine. As the days get longer, here are some of OLG’er favorite ways to spend the summer months!     Bridget When the nice weather hits, I love sitting outside and enjoying dinner and a drink with my favorite people. From a tiki cocktail at The Sidecar to tacos at Mercado, there are so many great places to ‘cheers’ and soak up the sun.   Chelsea Summer (aka sunshine season) means drinks on the patio with [...] Read More

Engaging and Welcoming

Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to [...] Read More

Place Branding: Authenticity at All Times

In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what is authentic to those who live, work, visit, play and study there. That’s the brand promise—what a place says it offers, and what people experience once they’re there, must align. To ensure authenticity at all times for a place, consider the following tenets. Heritage and Environment A place’s brand should consider its heritage—its cultural history, its natural environment, the key characteristics that give it a sense [...] Read More