Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions. Soul Sessions Brand Workshops are One Lucky Guitar’s signature service. In a Soul Session, branding doesn’t happen to an organization. It happens with it. We convene stakeholders from all across an organization (our Brand Champions) to gain a deeper understanding of who the organization is, and what it stands for—in the good times, and the bad. We believe that internal clarity creates external understanding. So, together, [...]
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Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems, combined with their client-first focus, makes their process a true differentiator. OLG partnered with the BCV leadership team to uncover the unique qualities that their clients and vendors value most. From this in depth discovery, we crafted a name—The BCV Method—and identity for the process. We also illustrated each of the four steps in the process to pair with talking points—branding the process uniquely to BCV. [...]
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One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG. Fast forward to 2021, a decade later, One Lucky Guitar was once again fortunate enough to be selected by a new leadership team and board to guide the organization through a rename and rebrand. This initiative was to help the staff better communicate their vision and services to an expanded network across Northeast Indiana. Through the Soul Sessions process, Stillwater Hospice emerged, and [...]
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The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local, up-to-date resources quickly, efficiently and discreetly. One Lucky Guitar partnered with the Women’s Fund to create the campaign platform—No Matter What—because no matter what, survivors are worthy of community support. This campaign's initial phase of support was brought to life through a microsite, guiding sexual violence survivors to local resources available to help, along with basic education of what constitutes sexual violence. We also created QR [...]
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