Humane Fort Wayne has moved to its fur-ever home, to help even more pets find theirs! As they planned for their big move, OLG partnered with the organization to help raise awareness and invite community members to its opening events.
The new state-of-the-art facility is located at 901 Leesburg Road. Key messaging included a phased move, with public open houses occurring before the animals and clinic services were in the space. We concepted a campaign theme to carry the message forth—Home Sweet New Home. The message was brought to life through radio, outdoor, direct mail, website, digital ads and more!
One Lucky Guitar was also involved in environmental design of the space, helping to bring the brand to life through unique opportunities such as a sign made of tennis balls and a “One Lucky Family” photo opportunity once pets have been adopted.
Thank you for your ongoing trust and paw-tnership, Humane Fort Wayne.
Our community and its pets are lucky to have you!
About One Lucky Guitar
One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
Click here to learn more about OLG and our services.
