The Dial

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community.

Thank you so much for spending your afternoon with us and sharing your family's story. It was wonderful to see you again, and T-Rex has been on repeat at our house ever since.

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

2024 marks Allen County, Indiana’s bicentennial. To mark the occasion, OLG partnered with the Bicentennial Commission, History Center and Genealogy Center to create Together, We Soar—a mini-documentary highlighting the history of our community.

Looking for a podcast recommendation? Check out our team’s recommendations to broaden your perspective, and learn something new along the way!

For over 50 years, C&A Tool has pushed innovation to a new level, investing in cutting-edge technology, promoting from within and testing the boundaries of advanced machining.

Discovering, articulating and sharing the unique amazing-ness that exists within each of us. Branding is a journey of discovery and reinvention. And personal branding is about uncovering the core truths of who you are. Branding is never something you slap on top. [...]

If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and [...]

When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it [...]

Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I’m not actually much for scary, scary movies, however, [...]