Looking for a podcast recommendation? Check out our team’s recommendations to broaden your perspective, and learn something new along the way! Armchair Expert From celebrity and expert interviews, to audience story submissions, Armchair Expert has a little bit of something for everyone! — Zoe Creative Pep Talk For creatives of any discipline—host Andy J. Pizza (yes, really) is an author and illustrator who tackles all kinds of topics for those who are trying to build a thriving creative practice. — Jasmine Ologies with Alie Ward Hosted by a science correspondent [...]
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For over 50 years, C&A Tool has pushed innovation to a new level, investing in cutting-edge technology, promoting from within and testing the boundaries of advanced machining. Over the last several years, we've partnered with their team to create various materials that move them beyond their reputation as "the best kept secret in manufacturing" by developing a brand platform, website, print collateral and more. These fundamental brand assets also included a series of videos—an overview video and one for each industry they serve: aerospace, industrial and medical. Watch the videos:
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Discovering, articulating and sharing the unique amazing-ness that exists within each of us. Branding is a journey of discovery and reinvention. And personal branding is about uncovering the core truths of who you are. Branding is never something you slap on top. It’s something you uncover, discover and unravel. It’s something that has been there all along. At OLG, our background and our business is branding. We love and admire brands. We understand how important they are, and our days are jam-packed with work to build and grow brands. Brands [...]
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If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and our hearts. To make an experience memorable—or sticky—is to curate it, from beginning to end. In the book Made to Stick, Chip and Dan Heath say “The most basic way to get someone’s attention is this: break a pattern.” So, ask yourself: [...]
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