Engaging and Welcoming

Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to [...] Read More

Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected] Read More

Conversations with Ed

For more than 60 years, Foellinger Foundation has supported nonprofits in our community, and for the past several years, OLG has worked closely with the Foundation’s leadership and board of directors to share the organization’s mission, strategic intent and grantee successes. In 2020, Foellinger Foundation welcomed Ed Kominowski as its new president and CEO, and to further introduce him to the community, we’ve created Conversations with Ed, a monthly series premiered on Facebook and hosted by Ed and OLG principal Matt Kelley. In these videos, we answer some frequently asked [...] Read More

Here’s to The Good Ones

In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls. “But why?” Ever been asked that question, a few dozen times in a row? It’s the sound of a world that’s brand-new. That’s inspiring at every turn. That’s yet to be figured out, and yet to be second-guessed. A world that will never [...] Read More