Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission.
One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to all new employees.