Engaging and Welcoming

Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to [...] Read More

Legacy and Awareness

Foellinger Foundation is a private charitable foundation created in 1958 to serve Allen County residents. Founded by Helene and Esther Foellinger to carry forward their family’s tradition of civic involvement, the Foundation provides grants, leadership training, conferences, workshops and more to strengthen organizations that serve children and families—particularly those with the greatest economic need and least opportunity. OLG works closely with the Foundation’s staff and its board of directors to share the organization’s story and commitment to donor intent—and one way we do this is through an elevated social media [...] Read More

Vision Meets Reality

While it was still under construction, One Lucky Guitar partnered with The Model Group to create a social media presence for The Landing, a historic downtown Fort Wayne district being revived by the Cincinnati-based developers. The Landing was home to Fort Wayne’s first post office, theatre and hotel. It was on The Landing that our community first became a county, a township—even a city. OLG helped our community envision what could be on The Landing leading up to and during construction and development. We created The Landing’s social media presence [...] Read More

Careers with Heart

Even in challenging times, some commitments can’t be put on hold. So when Benchmark Human Services needed to recruit caregivers, One Lucky Guitar partnered with them to create a social media campaign designed to connect with people looking for meaningful careers—and a way to make a difference. OLG created a digital campaign and strategy that focused on recruiting dedicated support professionals in three target locations: Fort Wayne, IN; Helena, MT; and Swedesboro, NJ. Our goal was to build brand awareness and increase employment applications by driving website landing page visits, [...] Read More