Engaging the Agbiosciences

Post by
August 25, 2022

AgriNovus Indiana is an organization that fuels growth in Indiana’s agbioscience economy through a focus on entrepreneurship, business growth and talent development. One way they build a talent pipeline to meet the needs of employers is through their Field Atlas initiative.

Field Atlas is an online platform that invites students to discover innovation-driven careers in the agbiosciences. With tremendous opportunities in this field begging the attention of students, universities, employers and stakeholders, One Lucky Guitar partnered with AgriNovus to elevate awareness of Field Atlas through a booth display, overview brochure, digital strategy and a special display for the National FFA Convention.

The digital strategy included both organic and paid social media. Our goals, objectives and tactics outlined recommendations and best practices that would increase engagement among Field Atlas’s target audiences.

This work builds upon other talent attraction initiatives in Indiana that OLG has had the honor of contributing to—such as OrthoWorx Think Ortho, Northeast Indiana Regional Partnership Talent Made Here and WorkOne Northeast One-Up Your Future.

Thank you, AgriNovus, for your commitment to developing a talented and skilled workforce in our state!

Bringing a Collaborative Vision to Life

OLG has had the privilege of providing marketing and communications consulting services to Foellinger Foundation for many years, including a recent brand evolution, and a...

Read more

The Power of Story

The Genealogy Center at Allen County Public Library is the largest free and public genealogy center in the country. The center serves more than...

Read more

What’s a Brand Champion?

OLG’s approach to brand development consulting is centered around Soul Sessions, our signature service. A crucial element of this process are the individuals we...

Read more

On Curiosity: OLG Book Recommendations

At One Lucky Guitar, we approach each project prepared to explore, and ready to dream. Our curiosity fuels us as we seek inspiration, and...

Read more