Legacy and Awareness

Post by
February 7, 2022

Foellinger Foundation is a private charitable foundation created in 1958 to serve Allen County residents. Founded by Helene and Esther Foellinger to carry forward their family’s tradition of civic involvement, the Foundation provides grants, leadership training, conferences, workshops and more to strengthen organizations that serve children and families—particularly those with the greatest economic need and least opportunity.

OLG works closely with the Foundation’s staff and its board of directors to share the organization’s story and commitment to donor intent—and one way we do this is through an elevated social media presence on Facebook, Instagram, LinkedIn and Twitter.

As part of our engagement, OLG develops an annual social media strategy, curates and creates content across platforms according to the strategy, monitors engagement and creates a quarterly social media report.

As a result of our partnership, Foellinger Foundation’s social media—and brand awareness—has grown significantly.

We created and launched Foellinger Foundation’s Instagram account from the ground, and since, it has grown to more than 600 engaged followers, with an average quarterly engagement rate of 10%.

The Foundation’s Facebook, LinkedIn and Twitter accounts have also steadily grown—117%, 218% and 36%, respectively.

We’ve valued the opportunity to collaborate with the Foundation and share the impact the Foellinger family’s legacy continues to have on our community.

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