A Touch of Charm

Post by
January 3, 2022

We’ve been fortunate to contribute to brand-building design for Matilda Jane Clothing over the years, and the recent introduction of the Good Hart line is no different.

You may come to expect the bright and bubbly personality of the Matilda Jane Clothing kids’ line, but Good Hart focuses specifically on women’s clothing—and it needed a distinct, authentic design all its own. We developed a logo and icon and matching assets that were simple—with a touch of charm.

The logo, of course, comes to life in the details on the clothing—like in embroidery, fabric tags, hang tags and buttons. The uniqueness of the logo tips its hat to the brand from which it sprang—a perfect look for moms and kids, each.

Take a look at Good Hart’s recent collection.

*Good Hart gets its name from the small, lakefront town in Michigan where our friend and MJC founder, Denise DeMarchis, had a cozy residence that became her off-the-grid design workshop.

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