The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Professional Services: Hone the Target

    For professional services organizations, articulating how you stand out from your competitors is crucial to gaining an edge. Just as important as your positioning, though, is understanding your decision-making prospects’ goals—and how they define success.

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