Serving with Purpose

Post by
September 7, 2021

There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene.

It was with that spirit in mind that local restaurateurs and bartenders created Be Better Hospitality, a hospitality group focused on elevating our ideas of what’s possible in Fort Wayne and our surrounding region—and then bringing it to life.

We were honored to work with the Be Better team to develop a brand identity that matches their experience, their attention to detail and, most importantly, their vision for the future. OLG created the brand language and visual identity that will poise Be Better as they push our community forward.

Service goes beyond hospitality. Service is a lifeline—an experience that makes the world a better place.

It’s how we grow, not only ourselves, but our entire community.

It’s our calling; it’s how we inspire. It’s our purpose for waking up every day, and our motivation for being our best versions of ourselves—so we can share it with others.

This is where we do the important work; this is our playground for dreaming of a better tomorrow, together.

We look forward to the exciting restaurant and bar experiences that are on the horizon, courtesy of Be Better Hospitality.

Our Most-Recent Book Picks

OLG is pleased to present this (non-exhaustive) list of books that have recently inspired or challenged us across various topics and disciplines. Want to...

Read more

Tips for Data-Driven Storytelling

From annual reports, to community studies, to action plans, presenting data that supports your mission, positioning or business case—your why—can be a powerful tool...

Read more

Nonprofit & Philanthropic: Uniquely Impactful

The nonprofit and philanthropic sectors are unique: in fiscal structure, legal requirements, governing bylaws, volunteer and staffing needs, and beyond. And they’re also uniquely...

Read more

Capturing ‘Comeback’ Stories

As an online university for working adults, Purdue Global’s students are rarely ever gathered in one place. Ahead of its fall 2023 commencement celebration,...

Read more