Serving with Purpose

There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene. It was with that spirit in mind that local restaurateurs and bartenders created Be Better Hospitality, a hospitality group focused on elevating our ideas of what’s possible in Fort Wayne and our surrounding region—and then bringing it to life. We were honored to work [...] Read More

Here’s to The Good Ones

In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls. “But why?” Ever been asked that question, a few dozen times in a row? It’s the sound of a world that’s brand-new. That’s inspiring at every turn. That’s yet to be figured out, and yet to be second-guessed. A world that will never [...] Read More

Moving What Matters

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape women’s futures. This initiative needed a powerful brand identity that matched its level of importance. Along with the team at The Community Foundation of Greater Fort Wayne, we brought their vision to life through a color pallet full of vitality, and a bold logo that represents opening essential conversations about [...] Read More

Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected] Read More