Here’s to The Good Ones

In 2012, OLG, in partnership with Denise DeMarchis, Sam McDonald and Matilda Jane Clothing, embarked on the adventure of a lifetime. One that we reminisce on, again and again—OLG, a boutique creative agency, launched a clothing brand that celebrated the boys that light fireworks in our souls. “But why?” Ever been asked that question, a few dozen times in a row? It’s the sound of a world that’s brand-new. That’s inspiring at every turn. That’s yet to be figured out, and yet to be second-guessed. A world that will never [...] Read More

Moving What Matters

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape women’s futures. This initiative needed a powerful brand identity that matched its level of importance. Along with the team at The Community Foundation of Greater Fort Wayne, we brought their vision to life through a color pallet full of vitality, and a bold logo that represents opening essential conversations about [...] Read More

Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected] Read More

“Is The Guitar Really Lucky?”

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob Dylan shows over the second half of the 1990s. Like, dozens of shows. Bucky played the mandolin, the pedal steel, the lap steel and guitar for Bob, and gave his live sound this very particular, slightly country sound. Rock ’n’ roll, with a hint of twang, a deep groove, snap [...] Read More