Serving with Purpose

There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene. It was with that spirit in mind that local restaurateurs and bartenders created Be Better Hospitality, a hospitality group focused on elevating our ideas of what’s possible in Fort Wayne and our surrounding region—and then bringing it to life. We were honored to work [...] Read More

Goal, Fort Wayne Football Club!

Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team's badge and overarching visual identity. This early brand development helped fast-track the team's momentum, including the recruitment of ownership and investors (including Fort Wayne's own USMT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team's inaugural season in 2020. Resilient, the team's plans advanced, including identifying Shields Stadium as their current home—with dreams of a North River pitch in the [...] Read More

Cheers, Crushies!

We’re pleased to announce that our collaborative work with Landing Beer Co. has been recognized with two Gold Crushies—in the Brand/Logo and Can Design categories—at the 2021 Craft Beer Marketing Awards. CBMA says: The Craft Beer Marketing Awards feature over 30 categories celebrating the very best of beer marketing and design, and the teams and individuals behind them. Breweries, their artists, designers, branders, and marketers are invited to enter their top work. The CBMAs have expanded to now include the entire globe, and accepts entries from across the wide world of [...] Read More

Brand Soul: The Place-Branding Webinar

As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state's Office of Community and Rural Affairs to present Brand Soul: The Role of Brand in Arts & Cultural Placemaking. Well over 300 community leaders, artists and marketers registered for the webinar, which took place on March 25th. The big question we were out to answer was—How do you position yourself as a statewide leader in arts and cultural development? In this engaging, enlightening and interactive 60-minute webinar, we shared the principles and best practices of place branding, supported by case studies [...] Read More