Welcome, Penny Drip!

Post by Jonathan Barker

July 6, 2022

Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip!

Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas.

One Lucky Guitar worked closely with the Be Better team to develop a visual identity that reflected this unique, creative experience coming to Downtown Fort Wayne. The energy in the office around this project? Buzzing!

Penny Drip is located at 815 Lafayette Street. Follow Penny Drip on Instagram to stay up to date.

Pretty Penny Mascot Logos

For the mascot logos, we were inspired by the pre-Lincoln Liberty Pennies—updating and reimagining Lady Liberty as Pretty Penny.

OLG has also served Be Better Hospitality in the development of their own brand identity, along with their Blue Bottle, Dana’s and Night Train concepts—be on the lookout for more info on those, coming soon!

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