Welcome, Penny Drip!

Post by
July 6, 2022

Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip!

Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas.

One Lucky Guitar worked closely with the Be Better team to develop a visual identity that reflected this unique, creative experience coming to Downtown Fort Wayne. The energy in the office around this project? Buzzing!

Penny Drip is located at 815 Lafayette Street. Follow Penny Drip on Instagram to stay up to date.

Pretty Penny Mascot Logos

For the mascot logos, we were inspired by the pre-Lincoln Liberty Pennies—updating and reimagining Lady Liberty as Pretty Penny.

OLG has also served Be Better Hospitality in the development of their own brand identity, along with their Blue BottleDana’s and Night Train concepts—be on the lookout for more info on those, coming soon!

Innovation at Play

With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power's efforts affect every family in our communities—even the youngest...

Read more

Designed for Discovery

In the heart of every child is an innate curiosity, and a playful sense of mischief and wonder. And kids become their best selves, by...

Read more

Zach’s Favorite Shots

OLG’s clients have trusted us to make unique, emotional and inspiring videos that help tell their brand stories. Here are some of my favorite...

Read more

On Top of Midwest Weather

With changing seasons comes the possibility of severe weather. At Indiana Michigan Power, predicting, preparing for and preventing potential outages is an ongoing job. Knowing...

Read more