Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip!
Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas.
One Lucky Guitar worked closely with the Be Better team to develop a visual identity that reflected this unique, creative experience coming to Downtown Fort Wayne. The energy in the office around this project? Buzzing!
Penny Drip is located at 815 Lafayette Street. Follow Penny Drip on Instagram to stay up to date.
Pretty Penny Mascot Logos
For the mascot logos, we were inspired by the pre-Lincoln Liberty Pennies—updating and reimagining Lady Liberty as Pretty Penny.
OLG has also served Be Better Hospitality in the development of their own brand identity, along with their Blue Bottle, Dana’s and Night Train concepts.
About One Lucky Guitar
At OLG, we communicate brand soul. We are a boutique creative agency providing brand development services to mission-driven people, organizations and companies. We are honored to be trusted by our clients as they strive to reach their goals, and we don’t take it for granted—we arrive every day to deliver everything we’re capable of, on every project, every time.
We work with people we trust. We work for people we respect. We do work we can believe in.
Want to learn more about our services? Click here.
