NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

Post by
March 29, 2021

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand.

The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar Canyon Elementary School, Eel River Elementary School, Hickory Center Elementary School, Huntertown Elementary School, Oak View Elementary School and Perry Hill Elementary School.

Of the work, Gloria Shamanoff, assistant superintendent at NACS, said “They saw our essence; they saw our heart and soul.”

One Lucky Guitar also received Gold Awards for the City of Fort Wayne’s ‘Defend the Fort’ COVID awareness campaign, Landing Beer Company’s launch campaign and Landing Beer Company’s logo.

View the announcements here:

Kudos to all of the award recipients, both professionals and students alike! And thank you to the AdFed board members and volunteers for the hard work pulling off this competition. View all winners here.

Focused on Saving

Indiana Michigan Power is always trying to help customers find smart ways to save energy. To raise awareness among residential and business customers for...

Read more

Our Favorite Albums of 2022

As 2022 comes to a close, we reflect on our favorite albums of the year. Big Thief, Dragon New Warm Mountain I Believe in...

Read more

Welcome to Soul Sessions

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions....

Read more

The BCV Method

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems,...

Read more