NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

Post by
March 29, 2021

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand.

The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar Canyon Elementary School, Eel River Elementary School, Hickory Center Elementary School, Huntertown Elementary School, Oak View Elementary School and Perry Hill Elementary School.

Of the work, Gloria Shamanoff, assistant superintendent at NACS, said “They saw our essence; they saw our heart and soul.”

One Lucky Guitar also received Gold Awards for the City of Fort Wayne’s ‘Defend the Fort’ COVID awareness campaign, Landing Beer Company’s launch campaign and Landing Beer Company’s logo.

View the announcements here:

Kudos to all of the award recipients, both professionals and students alike! And thank you to the AdFed board members and volunteers for the hard work pulling off this competition. View all winners here.

Our Favorite Summer Things To Do

It’s finally that time of year—we’re all migrating out of hibernation and into the sunshine. As the days get longer, here are some of...

Read more

Engaging and Welcoming

Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so,...

Read more

Place Branding: Authenticity at All Times

In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what...

Read more

We Champion Opportunity.

Foellinger Foundation helps to create a community where everyone has the chance to thrive by investing in organizations, programming, and initiatives that serve Allen...

Read more