At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand.
The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar Canyon Elementary School, Eel River Elementary School, Hickory Center Elementary School, Huntertown Elementary School, Oak View Elementary School and Perry Hill Elementary School.
Of the work, Gloria Shamanoff, assistant superintendent at NACS, said “They saw our essence; they saw our heart and soul.”
One Lucky Guitar also received Gold Awards for the City of Fort Wayne’s ‘Defend the Fort’ COVID awareness campaign, Landing Beer Company’s launch campaign and Landing Beer Company’s logo.
