NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

Post by
March 29, 2021

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand.

The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar Canyon Elementary School, Eel River Elementary School, Hickory Center Elementary School, Huntertown Elementary School, Oak View Elementary School and Perry Hill Elementary School.

Of the work, Gloria Shamanoff, assistant superintendent at NACS, said “They saw our essence; they saw our heart and soul.”

One Lucky Guitar also received Gold Awards for the City of Fort Wayne’s ‘Defend the Fort’ COVID awareness campaign, Landing Beer Company’s launch campaign and Landing Beer Company’s logo.

View the announcements here:

Kudos to all of the award recipients, both professionals and students alike! And thank you to the AdFed board members and volunteers for the hard work pulling off this competition. View all winners here.

Nonviolence Training, for Generations

How do you address nonviolence in a way that creates generational change? Enter Peacemaker Academy, an initiative of Alive Community Outreach. Peacemaker Academy is a...

Read more

Goal, Fort Wayne Football Club!

Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put...

Read more

‘The Journey’ Wins National Awards

We’re thrilled to announce that The Journey, a short documentary film produced by One Lucky Guitar for Foellinger Foundation, has been recognized with two Awards...

Read more

Cheers, Crushies!

We’re pleased to announce that our collaborative work with Landing Beer Co. has been recognized with two Gold Crushies—in the Brand/Logo and Can Design...

Read more