Your Newest, Old Favorite

Post by
July 29, 2020

OLG is happy to be part of some positive and frothy news coming from the rejuvenated Columbia Street area in downtown Fort Wayne, Indiana known as The Landing. Here, you’ll find the new Landing Beer Co., a one-of-a-kind brewery and BBQ hangout. In 2019, we were approached by the inspired owners to create all-new branding for their venture. To them, it was important that we capture the communal, fresh feeling they envisioned with the location—a space each resident will be welcome to have a good pint.

Our collaboration touched a bit of every aspect of the brand’s development—the visual identity and palette, signage (including some damn fine neons!), promotional videos, menu design, merch, beer names—and hopefully down the road—some beer cans!

Landing Beer Co. is now open to the public, and from what we here, doing quite well. Some of us here will be filling our Landing growlers soon enough!

In addition to Landing Beer signage, OLG also helped with getting Utopian Coffee + Kitchen up and running with some unique facade signage and interior branding touches. Utopian C + K is also owned by the same enthusiastic duo who’ve opened Landing Beer Co.—Brendon Maxwell and Caleb France. These two have recruited an incredible team and are keen to set the bar with incredible, approachable experiences, top-notch brews (caffeinated or hoppy), and awesome food. If you’re thirsty and in this area, you know where to go!

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