Brand Soul: The Place-Branding Webinar

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March 30, 2021

As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state’s Office of Community and Rural Affairs to present Brand Soul: The Role of Brand in Arts & Cultural Placemaking.

Well over 300 community leaders, artists and marketers registered for the webinar, which took place on March 25th.

The big question we were out to answer was—How do you position yourself as a statewide leader in arts and cultural development?

In this engaging, enlightening and interactive 60-minute webinar, we shared the principles and best practices of place branding, supported by case studies and introductory exercises to begin the process of developing your community’s ownable, unique brand.

We’re pleased to present a recording of the webinar in full, below.

Any questions? Hit us up at [email protected], and we’ll answer ’em. Promise.

With gratitude to the IAC and OCRA for the invite.

Watch the webinar below:

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