Around the turn of the year, the City of Fort Wayne asked OLG to develop a campaign that would communicate to residents to keep up the good fight against Covid-19 with emphasis on the big three—wearing a mask, keeping distance and limiting gatherings. As Allen County continues to see a rise in infection rates, it’s important that a clear message of preventing the spread is on the top of everyone’s mind.
Working with the city, we ended up with an action-oriented concept with “DEFEND THE FORT.” Fort Wayne isn’t just any city — it’s our city. We’ve faced challenges before. And when we do, we pull together and we face them, united.
Using the already-recognizable image of a mask, we crafted our visual to resemble a bold shield. Doing your part can help keep Fort Wayne safe!
Work on this campaign was all-encompassing, including digital outdoor, print ads, radio ads, downloadable content (like flyers), digital display ads and social marketing. Alongside typical placements, we also produced multilingual outreach materials specifically for our large communities of Spanish and Burmese-speaking residents.
And while that seems like a good place to stop, there’s still room for others to lend a hand in part of this important messaging. In came some of Fort Wayne’s great musicians, providing an anthem for a heartfelt music video that provided a hopeful message of the future.
We hope it keeps resolve high in the coming months as we move towards a healthier 2021.