Time to Defend

Post by
January 14, 2021

Around the turn of the year, the City of Fort Wayne asked OLG to develop a campaign that would communicate to residents to keep up the good fight against Covid-19 with emphasis on the big three—wearing a mask, keeping distance and limiting gatherings. As Allen County continues to see a rise in infection rates, it’s important that a clear message of preventing the spread is on the top of everyone’s mind.

Working with the city, we ended up with an action-oriented concept with “DEFEND THE FORT.” Fort Wayne isn’t just any city — it’s our city. We’ve faced challenges before. And when we do, we pull together and we face them, united. 

Using the already-recognizable image of a mask, we crafted our visual to resemble a bold shield. Doing your part can help keep Fort Wayne safe!

Work on this campaign was all-encompassing, including digital outdoor, print ads, radio ads, downloadable content (like flyers), digital display ads and social marketing. Alongside typical placements, we also produced multilingual outreach materials specifically for our large communities of Spanish and Burmese-speaking residents.

And while that seems like a good place to stop, there’s still room for others to lend a hand in part of this important messaging. In came some of Fort Wayne’s great musicians, providing an anthem for a heartfelt music video that provided a hopeful message of the future.

We hope it keeps resolve high in the coming months as we move towards a healthier 2021.

Make Space

Accessibility supports so many members of our community: children with disabilities, wounded veterans, senior citizens, those with short-term injuries, and those with chronic conditions....

Read more

Vignettes: An Introduction to Our Team

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and...

Read more

Fare Thee Well, B-Side

In 2024, we bid farewell to The B-Side at One Lucky Guitar.  For around 15 years, part of One Lucky Guitar’s workspace at 1301...

Read more

What’s Your Expertise?

What sets your organization apart from your competitors isn’t just what you do. It’s how you do it. It’s quintessential to the brand promise,...

Read more