NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand. The comprehensive brand positioning strategy, which took place over 18 months, included a new visual identity for the district, as well as academic and mascot logos, with full usage guidelines, for each of the district’s eleven schools: Carroll High School, Carroll Middle School, Maple Creek Middle School, Arcola Elementary School, Aspen Meadow Elementary School, Cedar [...] Read More

The House Band

OLG’s “house band” is The Legendary Trainhoppers, an American band from Fort Wayne. (Full disclosure: Matt Kelley plays guitar and mandolin and writes songs in the band.) The band writes, rehearses and performs in The B-Side at One Lucky Guitar, the small listening venue within our office. Over 2019–2020, the band released three EPs, and during the pandemic wrote and recorded five new songs. All of that material has been compiled on the double-album Hard Times, which features 18 songs over two discs, along with a bonus DVD featuring a [...] Read More

An Anthem for United Front

We are proud to live and work in Fort Wayne, IN and are resolute as we roll up our sleeves to support the United Front Initiative—including with the development of this brand anthem video. Please view and, if the spirit moves you, share. We’re grateful for all of the hands, hearts and voices that made this one possible. Together, we are committed to the difficult, important work ahead of us all. Read More

Behind the Journey

We’re pleased to share The Journey—a 33-minute documentary film produced for Foellinger Foundation that follows four leaders through their experience in the Leadership Lab, the signature program of the Helene Foellinger Leadership Development Initiative. Over the course of more than a year, we followed four area nonprofit leaders—Amanda Shepard (Fort Wayne Museum of Art), Andrew Gritzmaker (Habitat for Humanity of Greater Fort Wayne), Kandace Kelly (Positive Resource Connection) and Tabitha Ervin (Jackson R. Lehman Family YMCA)—in the Leadership Lab, at work and at home.  While videos of this nature often [...] Read More