Posts categorized as Art & Strategy, Too

OLG has had the privilege of providing marketing and communications consulting services to Foellinger Foundation for many years, including a recent brand evolution, and a documentary on its founder, Helene Foellinger. 

The Genealogy Center at Allen County Public Library is the largest free and public genealogy center in the country. The center serves more than 100,000 patrons each year, with well over one-million physical resources on premise, and millions more available [...]

Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020.

An Influence for Good is a documentary film that tells the life story of Helene Foellinger and the three generations of Foellingers who preceded her in Allen County. Through four generations, its members overcome tragedy to leave an irreplaceable and [...]

Following its rebrand, Healthier Moms and Babies released the Allen County Infant Mortality Report. This overview brochure reveals key insights on what stands in the way of healthy moms, pregnancies and babies.

Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

Fort Wayne Metro, our local civil rights agency, conducted the Equity for All: Fort Wayne Employment, Housing and Public Accommodation Discrimination Study to gain a deeper understanding of the unfair experiences many of our residents face in protected classes such as race, color, religion, sex (including gender identity, sexual orientation and pregnancy), national origin, age or disability.

Indiana Michigan Power is always trying to help customers find smart ways to save energy. To raise awareness among residential and business customers for its Smart@Home resource hub, we partnered with I&M to create a fun, integrated TV, digital, print [...]

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems, combined with their client-first focus, makes their process a true differentiator. OLG partnered with the BCV [...]

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG.