Lead with Love

Post by
November 2, 2022

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG.

Fast forward to 2021, a decade later, One Lucky Guitar was once again fortunate enough to be selected by a new leadership team and board to guide the organization through a rename and rebrand. This initiative was to help the staff better communicate their vision and services to an expanded network across Northeast Indiana.

Through the Soul Sessions process, Stillwater Hospice emerged, and a new brand was crafted that aligned with the organization’s vision to provide compassion, comfort and guidance through life’s journey.

The name nods to the natural environment that surrounds the Hospice Home and Community Grief Center, with its rolling meadow, wildflowers and tranquil waters—and the new logo reflects tranquility and support.

Our full work with Stillwater Hospice includes visual identity, brand platform, announcement and rollout strategy, website, advertising campaign, print collateral and more.

Brand Platform and Manifesto


Lead with Love

Since 1888, Stillwater Hospice (formerly Visiting Nurse) has served families with a full suite of compassion services—from hospice and palliative care, to chronic disease management and grief support. And while our services have evolved and grown in our 130-plus years, our driving purpose never has: to deliver the most compassionate care to those we serve. From our family to yours, in everything we do, we Lead with Love.

Welcome to Soul Sessions

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions....

Read more

The BCV Method

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems,...

Read more

Lead with Love

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions...

Read more

No Matter What

The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local,...

Read more