Posts categorized as Art & Strategy, Too

What sets your organization apart from your competitors isn’t just what you do. It’s how you do it. It’s quintessential to the brand promise, the experience we promise to every person, every time.

Turnstone celebrated another year of creating possibilities at their annual gala event in October 2023. To capture the impact they have on their clients’ lives, Turnstone partnered with One Lucky Guitar to tell Kirsten Schultz’s story through a video, which was played at the gala.

In 2022, Foellinger Foundation launched the Sonder Fellowship, a leadership training program for BIPOC leaders, by BIPOC leaders, that are living, working or serving in Southeast Fort Wayne. The program combines individual leadership development with asset-based community development (ABCD) to [...]

Place branding hinges on the distinctiveness of a place. Distinctiveness is what makes a place unique when you compare it to other places. It draws attention, which is one of our greatest assets and currencies. Distinctiveness comes to life in [...]

I was privileged to be accepted into Greater Fort Wayne Inc.’s Leadership Fort Wayne (LFW) Class of 2023. The class kicked off in January with a two-day orientation, and we convened monthly for a full-day learning experience with our cohort. [...]

We had fun partnering with Gnometown Brewing to bring their brand to life on two legacy Landing Beer Co. beers—the Hazy Landing NEIPA and Knockabout Stout! With Gnometown’s existing tagline of “Made from Earth” leading the way, we incorporated a sketchy style [...]

OLG had the honor of working with Hope’s Harbor (formerly Mad Anthonys Children’s Hope House) on a rename and comprehensive rebrand. Part of our engagement included a brand video, which communicates the why behind everything they do. We aimed to demonstrate their incredible [...]

With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power‘s efforts affect every family in our communities—even the youngest members! I&M provides customers with consistent, reliable service through innovation, technology and a dedicated team, giving [...]

In the heart of every child is an innate curiosity, and a playful sense of mischief and wonder. And kids become their best selves, by being their authentic selves—an opportunity presented to them through the expression of their personal styles.

With changing seasons comes the possibility of severe weather. At Indiana Michigan Power, predicting, preparing for and preventing potential outages is an ongoing job. Knowing customers count on them for reliable service, I&M wanted to make a concentrated effort to communicate with the public about safety during storms in every season, and in real-time.