OLG has had the privilege of providing marketing and communications consulting services to Foellinger Foundation for many years, including a recent brand evolution, and a documentary on its founder, Helene Foellinger.
At the beginning of 2022, OLG was asked to help further bring its brand and history to life as part of a major office renovation. Originally built in 1992, Helene envisioned it as a convening space where Allen County nonprofit leaders collaborated and ideated ways to address our community’s most crucial issues, and so the new space features more open community space, including four rooms that are available for use by Allen County nonprofits at no cost. Our goal was to complement the wonderful work being done by MKM architecture + design to make this space open and welcoming, while telling the story of the Foundation and its founders.
While the brand’s touchpoints can be experienced throughout the building, we’ve highlighted some of our favorites below.
As you walk into Foellinger Foundation’s new lobby, you’ll first notice the brightly colored mural, which depicts some of Fort Wayne’s most iconic buildings. (Note the raised elements off the wall, creating a unique viewing experience.) If needed, a custom-made wayfinding display will guide you to where you need to go. You’ll also see a grid of tv displays that contains a customizable welcome message alongside historical family footage, as well as footage developed by OLG for a grantee video library for the Foundation.
The other major highlight is The Library. We envisioned a space where Foellinger family artifacts could be shown in museum-quality displays. Custom, inset acrylic boxes were created and curated with unique items, like Helen’s ski boots and the family’s projector. The artifact display and Foellinger Family flip wall, located on the lower level, feature online audio descriptions in an effort to make the displays more accessible.