The Dial

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  • Shining Bright with Industry Awards

    OLG was proud to win several awards at the American Advertising Federation Fort Wayne 2023 AdHonors Awards! Congratulations to each of the entrants—professional and student alike!—for the incredible work, and a special thank you to our clients for trusting us [...]

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  • Goal, Fort Wayne Football Club!

    Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020.

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  • An Influence for Good

    An Influence for Good is a documentary film that tells the life story of Helene Foellinger and the three generations of Foellingers who preceded her in Allen County. Through four generations, its members overcome tragedy to leave an irreplaceable and [...]

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  • JB’s Favorite Illustrations

    Over the last ten years, I've been fortunate to work with clients that have seen the value in custom illustrations to help bring their brand story to life. Here are some of my favorites — in no particular order.

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  • Focusing on the Littlest Community Members

    Following its rebrand, Healthier Moms and Babies released the Allen County Infant Mortality Report. This overview brochure reveals key insights on what stands in the way of healthy moms, pregnancies and babies.

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  • Bold Compassion.

    Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

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  • Equity for All

    Fort Wayne Metro, our local civil rights agency, conducted the Equity for All: Fort Wayne Employment, Housing and Public Accommodation Discrimination Study to gain a deeper understanding of the unfair experiences many of our residents face in protected classes such as race, color, religion, sex (including gender identity, sexual orientation and pregnancy), national origin, age or disability.

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  • Focused on Saving

    Indiana Michigan Power is always trying to help customers find smart ways to save energy. To raise awareness among residential and business customers for its Smart@Home resource hub, we partnered with I&M to create a fun, integrated TV, digital, print [...]

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  • Our Favorite Albums of 2022

    As 2022 comes to a close, we reflect on our favorite albums of the year.

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  • Welcome to Soul Sessions

    Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions.

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