In 2021, the Haunted Castle and Black Forest celebrates its 40th anniversary, not only in family-friendly spooks—but also in being a major source of financial support for St. Vincent Boy Scouts. We supported the organization in this momentous year through a digital campaign. As part of our engagement, OLG created a campaign theme (‘Face the Fear’), which incorporated the existing logo and brand elements, and executed a digital advertising campaign on Facebook, Instagram, Google Display Network and Google Search Network. We helped launch Haunted Castle’s TikTok account—including the concepting, production and [...]
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Turnstone celebrates its 78th year of Creating Possibilities in 2021. To commemorate this momentous milestone, we partnered with the organization to create a brand video that demonstrates their impact in our community. This brand video features three Turnstone clients—Alfred, Mason and Cami—who each recite a stanza of the powerful poem ‘It Couldn’t Be Done’ by Edgar Guest. Their reading is paired with footage of them working hard to achieve victories, big and small. The emotion and values we captured with these real-life vignettes aligns well with Turnstone's continuing mission, along [...]
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There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene. It was with that spirit in mind that local restaurateurs and bartenders created Be Better Hospitality, a hospitality group focused on elevating our ideas of what’s possible in Fort Wayne and our surrounding region—and then bringing it to life. We were honored to work [...]
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At OLG, we believe in the power of place branding. We've worked with trusted collaborators and partners to produce myriad community development and placemaking campaigns throughout the country—but the work we do right here, in Allen County… it’s special. We’re passionate about the community we call home. Our investment in placemaking goes beyond brand engagements, too. OLG, and OLG’ers, donate their time, talent and treasure to initiatives that make northeast Indiana more vibrant. That’s why OLG is proud to sponsor First Fridays on The Landing. Every Friday from May–October in [...]
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