The Dial

As an online university for working adults, Purdue Global’s students are rarely ever gathered in one place. Ahead of its fall 2023 commencement celebration, though, Purdue Global knew thousands of online students would be on campus at the same time—making this the perfect opportunity to capture their “comeback” stories.

Our friends at Be Better Hospitality (the same group that brought us Penny Drip) have introduced three new concept restaurants/bars on The Landing: Dana’s, Night Train and Blue Bottle. One Lucky Guitar partnered with the BBH team to develop the visual identity systems for their new concepts, reflecting its creative outlet for good cocktails in historic—yet updated—atmospheres.

With their recent expansion into grades 1–3, MLK Montessori School partnered with One Lucky Guitar to increase the school’s community awareness and donor support through foundational brand development.

To stand out in the attention economy, consumer brands and campaigns must have a magnetic attractability. But what’s powerful enough to create yearning, and lay the groundwork for brand loyalty?

What and who makes up the social sector ecosystem serving the community of Fort Wayne? How effective is the social sector ecosystem in addressing the needs of all individuals in Allen County? What could be changed in the social sector [...]

Accessibility supports so many members of our community: children with disabilities, wounded veterans, senior citizens, those with short-term injuries, and those with chronic conditions. We may all become disabled at some point in our lives: making space for others means making space that you may need yourself one day.

What sets your organization apart from your competitors isn’t just what you do. It’s how you do it. It’s quintessential to the brand promise, the experience we promise to every person, every time.

Turnstone celebrated another year of creating possibilities at their annual gala event in October 2023. To capture the impact they have on their clients’ lives, Turnstone partnered with One Lucky Guitar to tell Kirsten Schultz’s story through a video, which was played at the gala.

In 2022, Foellinger Foundation launched the Sonder Fellowship, a leadership training program for BIPOC leaders, by BIPOC leaders, that are living, working or serving in Southeast Fort Wayne. The program combines individual leadership development with asset-based community development (ABCD) to [...]

Place branding hinges on the distinctiveness of a place. Distinctiveness is what makes a place unique when you compare it to other places. It draws attention, which is one of our greatest assets and currencies. Distinctiveness comes to life in [...]