The Dial

Posts categorized as Art & Strategy, Too

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  • image and logo collage for Hoosier Milestones
    Invested from the Start

    Our brand work for Hoosier Milestones Early Care and Education Alliance has recently hit the ground running! This statewide collaboration will advocate for policies that support the availability and quality of early care and education for every resident.

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  • illustration of two darts hitting a bull's eye
    Professional Services: Hone the Target

    For professional services organizations, articulating how you stand out from your competitors is crucial to gaining an edge. Just as important as your positioning, though, is understanding your decision-making prospects’ goals—and how they define success.

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  • mobile phones displaying CFGFW's The Mission Match campaign
    Are You a Mission Match?

    In our continued collaboration with Community Foundation of Greater Fort Wayne (CFGFW) and Women’s Fund of Greater Fort Wayne, OLG helped support their recent, unique funding opportunity.

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  • photo collage of Healthier Moms and Babies clients
    Fighting for Firsts

    Healthier Moms and Babies (HMB) is committed to championing and advocating on behalf of moms, babies and families, and One Lucky Guitar partnered with the organization to create a video series for their annual gala, Fighting for Firsts.

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  • Willow Creek Middle School logo
    Building on the NACS Family

    In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community.

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  • collage of hawk and vintage photographs
    Together, We Soar.

    2024 marks Allen County, Indiana’s bicentennial. To mark the occasion, OLG partnered with the Bicentennial Commission, History Center and Genealogy Center to create Together, We Soar—a mini-documentary highlighting the history of our community.

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  • closeup of machinery with C&A logo
    Proven Precision

    For over 50 years, C&A Tool has pushed innovation to a new level, investing in cutting-edge technology, promoting from within and testing the boundaries of advanced machining.

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  • illustration that states People Are Amazing
    People Are Amazing

    Discovering, articulating and sharing the unique amazing-ness that exists within each of us. Branding is a journey of discovery and reinvention. And personal branding is about uncovering the core truths of who you are. Branding is never something you slap on top. [...]

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  • examples of OLG place branding
    Place Branding: Sticky Ideas and Experiences

    If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and [...]

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  • Fort Wayne Swim & Wellness poster mockups
    Where Swim Meets…

    When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it would [...]

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