Amani Family Services’ Naturalization and Legal Assistance (NALA) program provides legal counsel, connections and community support to newcomers who are rebuilding a new home away from home. NALA guides families and individuals through their process and wants everyone to feel welcome.
OLG worked with Amani to develop a visual and verbal identity system for NALA that complemented the Amani brand, while also being strong enough to stand on its own. We created the logo, iconography, brand platform and manifesto.
Thank you, Amani, for your irreplaceable work in our community, and for trusting us as your partner!
Brand Platform and Manifesto
Each person’s path is unique. The steps leading newcomers to NALA’s door are especially challenging. It’s important to have a team that understands the complexity of immigration policies, and it’s even more important to have people who care in your corner. That’s why we’re here—we’re proud to be a support system that guides individuals and families through the process and connects them to our community and resources. We have more than expertise. We have empathy and compassion. We’re experts with heart.
