The Dial

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community.

2024 marks Allen County, Indiana’s bicentennial. To mark the occasion, OLG partnered with the Bicentennial Commission, History Center and Genealogy Center to create Together, We Soar—a mini-documentary highlighting the history of our community.

For over 50 years, C&A Tool has pushed innovation to a new level, investing in cutting-edge technology, promoting from within and testing the boundaries of advanced machining.

Discovering, articulating and sharing the unique amazing-ness that exists within each of us. Branding is a journey of discovery and reinvention. And personal branding is about uncovering the core truths of who you are. Branding is never something you slap on top. [...]

If a place is distinct and authentic at all times—the experiences it creates can become memorable. But how, exactly, do we create a place so memorable people want to come back, again and again? We all have many options vying for scarce resources—our time, our money and [...]

When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it [...]

Happy Halloween! In the spirit of the season, we compiled a list of some of our favorite Halloween-like movies (and other spooky merriments)—in no particular order. It’s the Great Pumpkin, Charlie Brown “I’m not actually much for scary, scary movies, however, [...]

YEP—Youth Empowered Philanthropy— is a program ran by the Community Foundation of Greater Fort Wayne that teaches high schoolers in Allen County about the world of charitable giving. Each year, a select group of students in grades 10-12 meet—not only learn about nonprofit work—but to make real decisions, with real money, to create an impact in the community.

Alive Community Outreach (ACO) is most known for its Peacemaker Academy, but it sought to raise awareness for its overarching mission: to cultivate a community of nonviolence through relationships and education. To do so, they engaged OLG to develop a compelling donor case statement to help them tell their story and raise funds. A growing organization, this piece needed to demonstrate its history and expertise, while also casting a vision for the future.

The way you actually deliver your service is far more important than the way you say you will. And when you’re able to articulate and communicate the ways you’re authentically distinct—how you stand out in a competitive marketplace—well, that’s when you win work.