Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions.
Soul Sessions Brand Workshops are One Lucky Guitar’s signature service. In a Soul Session, branding doesn’t happen to an organization. It happens with it. We convene stakeholders from all across an organization (our Brand Champions) to gain a deeper understanding of who the organization is, and what it stands for—in the good times, and the bad.
We believe that internal clarity creates external understanding. So, together, we create a safe space to get vulnerable and dig deep. To benefit from healthy debate. To celebrate shared victories. A space to collaborate, and not compromise.
It’s not easy, but what great work is?