Matt Kelley

Post by
October 23, 2018

Matt founded One Lucky Guitar in late 2000, after buying a guitar from a musical hero. These days, Matt leads our brand consulting efforts—Soul Sessions—and has helped start The Good Ones Clothing, Middle Waves Music Festival and The B-Side at One Lucky Guitar. He plays mandolin and writes songs in The Legendary Trainhoppers. 

Unexpected transformation during 2020’s Summer of COVID: I became a Deadhead.

Brand Soul: The Place-Branding Webinar

As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state's Office of Community and Rural Affairs to present Brand Soul: The Role of...

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NACS Rebrand Named ‘Best in Show’ at 2021 Ad Honors

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show...

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Find Inspiration

2021 is a big year for the Fort Wayne Museum of Art. Not only did the always-inspiring organization reveal new branding—alongside a shiny new...

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It’s Gonna Get Harder, Before It Gets Easier

Close your eyes. Warmth. Wonder. Optimism. They’re intrinsic to our wellbeing. To our ability to see—and feel—the light in dark times. They fuel whispers...

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