The Dial

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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Angie’s Favorite Illustrations

    I joined OLG in 2022, and have been designing and illustrating for OLG and our clients, including Foellinger Foundation, Women’s Fund of Greater Fort Wayne and more. Here are a few of my favorites!

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  • On Curiosity: OLG Book Recommendations

    At One Lucky Guitar, we approach each project prepared to explore, and ready to dream. Our curiosity fuels us as we seek inspiration, and comes to life in the creativity we bring to each facet of our work.

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  • JB’s Favorite Illustrations

    Over the last ten years, I've been fortunate to work with clients that have seen the value in custom illustrations to help bring their brand story to life. Here are some of my favorites — in no particular order.

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  • Bold Compassion.

    Healthier Moms and Babies experienced significant growth over the last several years, and as they looked toward the future, they sought to better position themselves for continued growth by evolving their brand identity. The new brand reflects the comprehensive nature of who they are, what they do and who they serve. We partnered with Healthier Moms & Babies to develop a new visual identity, brand positioning and a marketing and communications strategy, as well as supporting marketing and development materials.

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  • In Your Corner.

    Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution.

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  • Engaging and Welcoming

    Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to [...]

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  • Spaces to Inspire

    Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients.

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  • Brand Soul: A Manifesto

    Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected].

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  • Serving with Purpose

    There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene.

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  • Conversations with Ed

    For more than 60 years, Foellinger Foundation has supported nonprofits in our community, and for the past several years, OLG has worked closely with the Foundation’s leadership and board of directors to share the organization’s mission, strategic intent and grantee [...]

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