Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution. Cornerstone and One Lucky Guitar partnered to evolve the [...]
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Benchmark Human Services wanted to position new team members to thrive in their highly rewarding, but also challenging, roles as caregivers. To do so, employees need to understand the Benchmark mission. One Lucky Guitar partnered with Benchmark Human Services to create a more engaging, inclusive employee orientation process. Together, we crafted a video strategy, informed by comprehensive research and interviews with previous employees and new hires to understand how to best communicate with these individuals. The results infused the organization’s brand and mission while also delivering a consistent message to [...]
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Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients. OLG partnered with BCV to articulate this expertise through a rebrand. Our work with them included visual identity, logo, brand platform, microsite and full website, business suite, trade show materials and more. Brand Platform At Barton Coe Vilamaa, we create spaces for [...]
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