Love, Unleashed

Post by
March 8, 2021

Allen County SPCA and H.O.P.E. for Animals united to build a positive force for animal welfare in Northeast Indiana. Together, they are Humane Fort Wayne—and we’re honored to have helped them along their journey to rename and rebrand one of our community’s most important assets.

Humane Fort Wayne is Northeast Indiana’s leading resource for connecting residents to their forever friends. Every year, Humane Fort Wayne places thousands of dogs and cats into their (fur)ever homes. And not just in Fort Wayne either—they receive animals from all over the country, and sometimes, the world. They’re proud to be Allen County’s only nonprofit, no-kill shelter, offering a comprehensive adoption program funded entirely on the generosity of animal lovers in our community.

Humane Fort Wayne also offers many valuable programs that change lives even beyond their work at the shelter—like Compassion Foster, Pet Promises, and more.

At OLG, we’re huge animal lovers, and pets play an important part in each of our lives. We were thrilled to help bring the new Humane Fort Wayne brand to life in 2021.

Included in the brand refresh was a new name, logo, color palette, brand video (with radio and TV spots), billboards, identity suite, adoption take home-kit, print ads, social media assets and a new website.

Throughout this process, we found ourselves in all sorts of adorable situations—getting hugs from friendly dogs and mastering our temporary job descriptions of “cat wranglers” on set—which are everyday activities for Humane Fort Wayne. This colorful, bright and refreshing new visual identity directly reflects the joyful, passionate and playful personalities that make up the Humane Fort Wayne team and the animals that they care for.

When pets have safe, forever homes, they thrive. And with their loving companionship, so do we.

Humane Fort Wayne works tirelessly for the benefit of pets and the people who love them. From adoption and retention programs to wellness services, community outreach and education—Humane Fort Wayne helps to promote their happiness and well-being.

That’s Love, Unleashed.

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