Innovation at Play

Post by
September 14, 2023

With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power‘s efforts affect every family in our communities—even the youngest members!

I&M provides customers with consistent, reliable service through innovation, technology and a dedicated team, giving families peace of mind that allows them to focus on what matters—including playtime! In this recent spot produced by OLG, we recreated a small midwestern city through which a child navigates her favorite toy—a recognizable I&M utility truck—through the cardboard streets. As the spot concludes, we convey how I&M’s workers are fully committed to providing reliable service because it affects them, too, revealing the home of an I&M employee and his child.

Our kid-inspired city was built in-house and showcased the full power grid with wind turbines, solar panels, a distribution center and power lines. It was built by hand over three weeks and transported to the final set. Once talent was added, it all came together!

Thank you, I&M, for trusting us to share this powerful message.

Our Most-Recent Book Picks

OLG is pleased to present this (non-exhaustive) list of books that have recently inspired or challenged us across various topics and disciplines. Want to...

Read more

Tips for Data-Driven Storytelling

From annual reports, to community studies, to action plans, presenting data that supports your mission, positioning or business case—your why—can be a powerful tool...

Read more

Nonprofit & Philanthropic: Uniquely Impactful

The nonprofit and philanthropic sectors are unique: in fiscal structure, legal requirements, governing bylaws, volunteer and staffing needs, and beyond. And they’re also uniquely...

Read more

Capturing ‘Comeback’ Stories

As an online university for working adults, Purdue Global’s students are rarely ever gathered in one place. Ahead of its fall 2023 commencement celebration,...

Read more