Innovation at Play

Post by
September 14, 2023

With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power‘s efforts affect every family in our communities—even the youngest members!

I&M provides customers with consistent, reliable service through innovation, technology and a dedicated team, giving families peace of mind that allows them to focus on what matters—including playtime! In this recent spot produced by OLG, we recreated a small midwestern city through which a child navigates her favorite toy—a recognizable I&M utility truck—through the cardboard streets. As the spot concludes, we convey how I&M’s workers are fully committed to providing reliable service because it affects them, too, revealing the home of an I&M employee and his child.

Our kid-inspired city was built in-house and showcased the full power grid with wind turbines, solar panels, a distribution center and power lines. It was built by hand over three weeks and transported to the final set. Once talent was added, it all came together!

Thank you, I&M, for trusting us to share this powerful message.

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