The Dial

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions.

Barton Coe Vilamaa has been creating inspired spaces for learning since 1969. Their expertise in architecture and engineering for K-12 educational facilities and systems, combined with their client-first focus, makes their process a true differentiator. OLG partnered with the BCV [...]

One Lucky Guitar’s relationship with Visiting Nurse started back in 2011, when Visiting Nurse was one of the first organizations to go through a complete Soul Sessions Brand Workshop with OLG.

The Women’s Fund of Greater Fort Wayne recently announced the launch of No Matter What, a campaign to connect sexual violence survivors to local, up-to-date resources quickly, efficiently and discreetly.

Looking for ideas for your 2022 halloween costume? Check out our team's favorites!

Back in 2019, One Lucky Guitar crafted the brand platform Timeless Fun! for the Allen County Fair. It’s served the fair well, and as any brand platform should, it still captures the true essence of the fair experience in 2022. But with improvements to the Allen County Fairgrounds and event changes, it was time to refresh the creative execution for the Allen County Fair advertising campaign.

Cornerstone is the open-armed community organization that offers programs and services to each member of the Southeast Allen County community—meeting them where they are, and welcoming them on a journey of growth, enrichment and affirmation. Originally known as the Southeast Area Council on Youth, and then Cornerstone Youth Center, the organization has grown from being a youth-focused center to a community organization that serves everyone from youth to seniors. They were ready for a new brand identity that reflected the evolution.

The Community Foundation of Greater Fort Wayne has been serving our community for 100  years. And as they approached this milestone, One Lucky Guitar collaborated with the Foundation to create the brand platform—Let’s Rise!—and update the visual identity to reflect their momentum, and carry the organization into the next 100 years.

It’s finally that time of year—we’re all migrating out of hibernation and into the sunshine. As the days get longer, here are some of OLG’er favorite ways to spend the summer months!     Bridget When the nice weather hits, [...]

In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what is authentic to those who live, work, visit, play and study there. That’s the brand promise—what [...]