The Dial

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at [email protected], or hit up Matt Kelley direct at [email protected].

At the American Advertising Federation of Fort Wayne’s 2021 Advertising Honors (Ad Honors, formerly “Addys”), One Lucky Guitar was recognized with Best in Show and Gold Awards for the Northwest Allen County Schools (NACS) rebrand. The comprehensive brand positioning strategy, [...]

OLG’s “house band” is The Legendary Trainhoppers, an American band from Fort Wayne. (Full disclosure: Matt Kelley plays guitar and mandolin and writes songs in the band.) The band writes, rehearses and performs in The B-Side at One Lucky Guitar, the small listening venue within our office.

We are proud to live and work in Fort Wayne, IN and are resolute as we roll up our sleeves to support the United Front Initiative—including with the development of this brand anthem video. Please view and, if the spirit [...]

We’re pleased to share The Journey—a 33-minute documentary film produced for Foellinger Foundation that follows four leaders through their experience in the Leadership Lab, the signature program of the Helene Foellinger Leadership Development Initiative.

In 2017, OLG presented David Wax Museum at the Middle Waves Music Festival. The band had previously played two stripped-down concerts at our own B-Side; the first as a trio, and the second as a duo with band leaders David Wax and Suz Slezak, who are married. David and Suz’s commitment to their art—and to being incredible parents to their young children—inspired us.

Executive summary: September 2019 marks our fifteenth year at 1301 Lafayette Street in downtown Fort Wayne. We’ve spent the last 3,840 days (along with a healthy dollop of nights and weekends!) with great coworkers, great clients, great collaborators, great neighbors, [...]

Literature is filled with stories wrapped around the symbolic power of rivers.  Rivers swell with the dream of a new beginning. They rush with the power of an unstoppable current. And they inspire with the life-affirming energy of progress. In [...]

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob [...]