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Welcoming Our Lucky 25

This week marks the beginning of One Lucky Guitar’s 25th year of communicating brand soul. We’ll be celebrating throughout 2025, and invite you to be a part of it all. First, a few words from our founder…

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  • Goal, Fort Wayne Football Club!

    Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020.

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  • JB’s Favorite Illustrations

    Over the last ten years, I've been fortunate to work with clients that have seen the value in custom illustrations to help bring their brand story to life. Here are some of my favorites — in no particular order.

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  • Welcome, Penny Drip!

    Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip! Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas.

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  • Spaces to Inspire

    Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients.

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  • Serving with Purpose

    There are many barometers for a community’s vitality—from the range of arts & cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving, interesting and unique restaurant and bar scene.

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  • Cheers, Crushies!

    We’re pleased to announce that our collaborative work with Landing Beer Co. has been recognized with two Gold Crushies—in the Brand/Logo and Can Design categories—at the 2021 Craft Beer Marketing Awards.

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  • Brand Soul: The Place-Branding Webinar

    As previously noted, One Lucky Guitar was invited by the Indiana Arts Commission and the state’s Office of Community and Rural Affairs to present Brand Soul: The Role of Brand in Arts & Cultural Placemaking. Well over 300 community leaders, artists and marketers registered for [...]

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  • Beyond Investment Management

    Cadinha & Company is a wealth management and financial planning firm based in Honolulu, HI and Park City, UT with a unique approach to investment management. Focusing on solid investment returns with a special emphasis on capital preservation—the Cadinha & Company approach is also strongly influenced by their Hawaiian heritage and the spirit of ohana, the Hawaiian word for family.

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  • Three types of hot.

    Best Boy & Co. Hot Sauces A little while back we were given the opportunity to work on the packaging of a new series of hot sauces for our friends at Best Boy & Co. We have been working with [...]

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