Creating Possibilities

Post by
June 6, 2011

One of the rewarding aspects of our work at OLG is seeing a brand we’ve worked with closely embrace all aspects of the creative we’ve developed together to help them grow over time. Turnstone is a thriving example of aligning brand and mission.

Turnstone is Northeast Indiana’s only free-standing not-for-profit organization providing a comprehensive continuum of supportive services addressing the unique needs of people with disabilities and their families. Our work with Turnstone began with OLG’s Soul Sessions, bringing in all of the organization’s diverse voices to begin to build a future brand worthy of this community asset.

The result is a vibrant Turnstone with a unique visual identity and engaging brand language to support it. OLG was responsible for crafting “Creating Possibilities,” which speaks to their ongoing work to help their clients thrive—through rehabilitation programs, their world-known athletics and more. This, along with the new logo, sets them up for success.

We were also fortunate to help Turnstone with their capital campaign to raise money for a new facility. In addition, we reimagined their athletic mascot logos that are now seen on jerseys for their 10+ competitive sports teams.

As Turnstone’s campus has grown, it’s been fun to see the branding come to life in the building itself, through lobby displays, signage and even architectural elements.

We look forward to working with this lively organization in the future!

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