Place Branding: Authenticity at All Times

In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what is authentic to those who live, work, visit, play and study there. That’s the brand promise—what a place says it offers, and what people experience once they’re there, must align. To ensure authenticity at all times for a place, consider the following tenets. Heritage and Environment A place’s brand should consider its heritage—its cultural history, its natural environment, the key characteristics that give it a sense [...] Read More

Ten Playlists for Your Next Writing Project

As a writer, I find that words distract me. What?  Yes. I'm easily distracted by words. If there's a TV on, I'm subconsciously listening. If there's a conversation going on, I can't not hear it. And, of course, if a song has words, my mind is following (and maybe singing) them. I'm on a quest to devour as many words as possible, and I can't save me from me. That's why Matt and I listen to instrumental music when we write, and we've compiled our most-frequented playlists and albums to share with [...] Read More

No Luck, All Work

For the January 2021 issue, Fort Wayne magazine approached One Lucky Guitar to contribute to a special, themed section of the magazine looking at the decade ahead in our community—the principles we’re building on, the trends we can leverage, the gaps we need to fill. In pondering “As a city, where do we want to be in ten years, and why?,” editors asked, “Hey, OLG, how might we instill a spirit of 24/7/365 creativity in our city? How do you folks do it?” We’re honored they thought of us. OLG [...] Read More

The Soundtrack of Our Lives

The first song on the first day was “Badlands” by Bruce Springsteen. It was November 2000, just about twenty years ago, in one-half of one-half of a duplex on Columbia Avenue. Windows open, cold air blowing through my kitchen office, I turned it up so loud the whole zip code could sing along. Something about that song—the way it captures the duality of life, the duality of the journey. It’s so angry, but so uplifting. So indignant, but so driven. It sounds like a coming-of-age, like a revolution, like a [...] Read More