Posts categorized as Features & Headlines

At One Lucky Guitar, our Core Values are the foundation of everything we do. These enduring principles are the intrinsic and irreplaceable characteristics that come to life in each of our relationships. They shape the way we work with our colleagues, collaborators and clients.

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience.

OLG’s approach to brand development consulting is centered around Soul Sessions, our signature service.A crucial element of this process are the individuals we engage to participate in it—a chorus of voices, creating an anthem of authenticity.

Brand Soul is not created; it’s discovered. And we set out on an expedition into the heart of the matter in our Soul Sessions.

In place branding, our goal isn’t to construct or formulate a new narrative for a space. It’s to unearth the narrative that reflects what is authentic to those who live, work, visit, play and study there. That’s the brand promise—what [...]

As a writer, I find that words distract me. What? Yes. I'm easily distracted by words. If there's a TV on, I'm subconsciously listening. If there's a conversation going on, I can't not hear it. And, of course, if a song has words, my mind is following (and maybe singing) them. I'm on a quest to devour as many words as possible, and I can't save me from me.

For the January 2021 issue, Fort Wayne magazine approached One Lucky Guitar to contribute to a special, themed section of the magazine looking at the decade ahead in our community—the principles we’re building on, the trends we can leverage, the gaps we need to fill.

The first song on the first day was “Badlands” by Bruce Springsteen. It was November 2000, just about twenty years ago, in one-half of one-half of a duplex on Columbia Avenue. Windows open, cold air blowing through my kitchen office, [...]

Executive summary: September 2019 marks our fifteenth year at 1301 Lafayette Street in downtown Fort Wayne. We’ve spent the last 3,840 days (along with a healthy dollop of nights and weekends!) with great coworkers, great clients, great collaborators, great neighbors, [...]

At OLG, we work with a rather excruciating commitment to the quality of our relationships and our work; thankfully, we share a healthy dollop of laughs along the way. We like to say that each and every month, there’s a [...]