Advancing the Medical Community

Post by
June 22, 2021

With over 180 years of service to Allen County, the Fort Wayne Medical Society (FWMS) is a crucial asset not only to medical professionals, but to our public health. And with such a prominent medical community in our area, Fort Wayne Medical Society only had room to grow—with the help of some branding and messaging from One Lucky Guitar.

FWMS is a leader in education, mentoring and advocacy for physicians. OLG gave the brand identity (logo, identity suite and swag) a refresh that reflects its innovative mission and members. We also consulted on and crafted the identities for the FWMS Alliance and the FWMS Foundation, so the three brands are strategically aligned. Thank you, FWMS, for trusting us as your partner in this process!

Bringing a Collaborative Vision to Life

OLG has had the privilege of providing marketing and communications consulting services to Foellinger Foundation for many years, including a recent brand evolution, and a...

Read more

The Power of Story

The Genealogy Center at Allen County Public Library is the largest free and public genealogy center in the country. The center serves more than...

Read more

What’s a Brand Champion?

OLG’s approach to brand development consulting is centered around Soul Sessions, our signature service. A crucial element of this process are the individuals we...

Read more

On Curiosity: OLG Book Recommendations

At One Lucky Guitar, we approach each project prepared to explore, and ready to dream. Our curiosity fuels us as we seek inspiration, and...

Read more