With over 180 years of service to Allen County, the Fort Wayne Medical Society (FWMS) is a crucial asset not only to medical professionals, but to our public health. And with such a prominent medical community in our area, Fort Wayne Medical Society only had room to grow—with the help of some branding and messaging from One Lucky Guitar.
FWMS is a leader in education, mentoring and advocacy for physicians. OLG gave the brand identity (logo, identity suite and swag) a refresh that reflects its innovative mission and members. We also consulted on and crafted the identities for the FWMS Alliance and the FWMS Foundation, so the three brands are strategically aligned.
Thank you, FWMS, for trusting us as your partner in this process!






About One Lucky Guitar
At OLG, we communicate brand soul. We are a boutique creative agency providing brand development services to mission-driven people, organizations and companies. We are honored to be trusted by our clients as they strive to reach their goals, and we don’t take it for granted—we arrive every day to deliver everything we’re capable of, on every project, every time.
We work with people we trust. We work for people we respect. We do work we can believe in.
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