In 2021, the Haunted Castle and Black Forest celebrates its 40th anniversary, not only in family-friendly spooks—but also in being a major source of financial support for St. Vincent Boy Scouts. We supported the organization in this momentous year through a digital campaign.
As part of our engagement, OLG created a campaign theme (‘Face the Fear’), which incorporated the existing logo and brand elements, and executed a digital advertising campaign on Facebook, Instagram, Google Display Network and Google Search Network.
We helped launch Haunted Castle’s TikTok account—including the concepting, production and execution of four original TikTok videos. OLG also created organic content for Facebook and Instagram.
Thank you, St. Vincent Boy Scouts, for trusting us as your partner to raise awareness of this year’s event. We’re inspired by your commitment to providing our community with an irreplaceable experience.
The Haunted Castle and Black Forest runs from September 24–October 31, 2021. Learn more, and purchase tickets, at HauntedCastle.com.