When Fort Wayne Swim & Wellness secured the rights to the 2024 USA Swimming Olympic Team Trials pool, One Lucky Guitar partnered with the organization to develop an awareness campaign that would build support and enthusiasm for the facility it would call home.
The campaign juxtaposed competitive swimming phrases with the ways the Olympic pool’s relocation to Fort Wayne will benefit every community member. Messaging supported strategic goals of economic development, watersafety and strengthening the swimming community.
Our work included a marketing strategy and plan, campaign concept and development, case statement strategy, a one-page case statement, website updates, social and digital ad assets, social media templates, PR support and more. OLG also developed a toolkit for members of the swim community to promote the new aquatic center and show their support. Bring it on!
